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“Do you sell the sizzle or the steak?”

by Natalie Bradley

While in many industries, it’s more important to focus on the sizzle than the steak, in the wedding business, I’ve actually found it to work best to have combine the sizzle and the steak in your marketing and sales! Brides do want to have the experience [...]

The best definition of a small business is one that is small in terms of number of employees, overheads and typically sales volume and annual profit. These types of businesses will include small boutiques and shops, usually run and managed by one or two persons; or a single professional like your barber, grocer or vet. [...]

“Struggle is Optional”

by Natalie Bradley

Most wedding vendors who are struggling in their businesses are doing the same old thing and are praying for different results. Unfortunately that just doesn’t work. If it did, we’ll all be filthy rich and doing whatever we felt like that day. 

Look at what you’re doing in your business. Are you [...]

“Simplicity means S*A*L*E*S for your Biz”

by Natalie Bradley

Whenever you sit down to work on your marketing materials for bridal shows, brochures, letters, website updates, service packages, products, workshops and more, always always remember K.I.S.S. (Appropriate for the wedding industry, isn’t it?) K.I.S.S. stands for “keep it super simple” in your marketing and business management. 

Don’t confuse [...]

“What’s *LOVE* got to do with it?”

by Natalie Bradley

Have you ever noticed that person who has tried to sell you something and you could tell that they absolutely 100% had no heart in their business? Entrepreneurs and sales people who don’t love what they’re doing don’t have that extra something behind the sale. If you [...]

In the last blog post, we talked about people being in learning/acquiring mode. We will continue on the other points of marketing attraction and influence principles. Here are all the four points. We’ve discussed the first two already:

1) People tend to believe what they read on the internet if the subject is of interest to them, [...]

If it feels like it’s taking forever to get your Web site up, publish your newsletter or launch your first program or information product, then it’s likely procrastination is the cause.

Surprisingly, if your marketing projects are stuck in a holding pattern, waiting for someone such as your web developer or an assistant to finish their [...]

There’s come a time when your network marketing business downline will be solid & you’ll want to ramp up your income levels. In this article I’ll share with you a few ways to maximize your income generation.

Many of those new to  the network marketing industry panic too soon and think about getting rid of their [...]

Successfully navigating the best pathway to eventual MLM success is fraught with opportunities to be unsuccessful. We know this to be true, since over 90% fall short in their network marketing “experience.” There are many reasons for this, however, in this article we examine the importance of choosing the right network marketing product to eventually [...]

Why is MLM lead generation so important to your business growth? In network marketing, it is extremely important to generate leads. This is what will determine the size of your customer base, the size of your income from network marketing, and thus the success of your MLM business. Nobody can succeed in this business without [...]